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A recruitment video highlighting the breadth of programming available at Â鶹ԼÅÄ has won a silver award in the Best Use of Video/Film category at the Canadian Council for Advancement in Education’s annual Prix d’Excellence, which recognizes outstanding work in marketing at post-secondary institutions across the country.

features an original song, with lyrics by Â鶹ԼÅÄ Director of Marketing and Creative Services Stephen Brander and music by Â鶹ԼÅÄ alumni Alex Madsen, that lists the many programs available at Â鶹ԼÅÄ. The one-minute TikTok-style video stars Â鶹ԼÅÄ’s Marketing and Brand Coordinator Kaisa Valente as she dons the many different work wardrobes the College’s graduates wear on the job – everything from a mechanic’s coveralls to a health professional’s scrubs to a chef’s whites.

“Initially, the video was developed as part of our recruitment process, to be shown to potential students,” said Brander. “We wanted to create a video that spoke to the audience, while delivering the message that Â鶹ԼÅÄ has a wide range of programs, with something for everyone.”

The video was conceived and developed by Â鶹ԼÅÄ’s in-house Marketing and Creative Services team. Madsen, who had previously penned the song about his experience as a mature learner at Â鶹ԼÅÄ, was called upon to lend his voice to Brander’s lyrics.

“The Prix d’Excellence Awards recognize the best of the best in post-secondary marketing, and Â鶹ԼÅÄ stands up really well against the competition,” said Heather Allaby, Â鶹ԼÅÄ’s Vice President, Engagement and Experience. “The creativity of the concept and the quality of the production provide a visual connection between Â鶹ԼÅÄ programming and the many industries we support with trained graduates.”

About Â鶹ԼÅÄ:

With six campuses across New Brunswick, Â鶹ԼÅÄ’s quality-assured, relevant training opportunities support the needs of learners, employers, and communities, contributing to New Brunswick’s social and economic prosperity. Find out more about skills development training at Â鶹ԼÅÄ by visiting: .

Media Contact:

Tanya Greer, Lead, Strategic Communications
506.440.9105 tanya.greer@nbcc.ca